Insight-based, Strategic Planning
EMRON’s seasoned Managed Markets professionals are exceptionally skilled at developing well- conceived, insight-based marketing plans. This work is a natural bridge from our market research and strategic consulting expertise to our ability to develop customized marketing communications programs. Marketing planning includes:
- Comprehensive Managed Markets Situation Analyses
- Strategy Formulation
- Value Proposition Development
- Creative Concepts
- Core Promotional Materials
- Implementation Guides
Our work spans the product lifecycle:
Pre-launch: Understanding key influencers, payers, and partners in order to build a foundation for a strong launch.
Launch: Maximizing access and reimbursement with a focus on crucial decision makers to optimize formulary positioning and patient access to the product.
Post-launch: Keeping providers, members, and other stakeholders informed of key developments.