EMRON’s seasoned Managed Markets professionals are exceptionally skilled at developing well- conceived, insight-based marketing plans. This work is a natural bridge from our market research and strategic consulting expertise to our ability to develop customized marketing communications programs. Marketing planning includes:

  • Comprehensive Managed Markets Situation Analyses
  • Strategy Formulation
  • Value Proposition Development
  • Creative Concepts
  • Core Promotional Materials
  • Implementation Guides

Our work spans the product lifecycle:

Pre-launch: Understanding key influencers, payers, and partners in order to build a foundation for a strong launch.

Launch: Maximizing access and reimbursement with a focus on crucial decision makers to optimize formulary positioning and patient access to the product.

Post-launch: Keeping providers, members, and other stakeholders informed of key developments.