Shelley Reich, Senior Vice President, Strategic Services and Business Development
Shelley works across a wide range of project and new business initiatives, bringing her unique blend of strategic acumen, managed care content expertise and cross-functional team leadership to EMRON’s managed markets initiatives. With over 20 years of senior-level experience in advertising, medical communications and consulting settings, she is able to provide an in-depth understanding of how to develop and deliver high-quality, targeted deliverables in payer strategy, market research, and other health care communications .
In her role at EMRON, she also works in close collaboration with her EMRON team members, as well as clients, in providing strategic insights into a variety of areas critical to managed markets/market access, including the impact of Health Care Reform, new models of care delivery, and specialty pharmacy. Shelley has also co-authored several peer-reviewed publications on the subject of value in in health care and population health.